Edgerods.com

Custom web development using Drupal, AJAX, Javascript, PHP

Edgerods.com builds custom fishing rods using the world's finest carbon fiber rod blanks, created by its sister company NorthforkComposites.com. The rods they produce are sublime works of art that elevate the fishing experience. For such a fine product and discerning clients, Motus created a full service web presence to promote and sell the rods to an international following.

In addition to a Drupal content management system that allows Edgerods.com to update their site regularly, Motus created custom functionality that allows customers to specify different builds for their custom rod and see how the finished rod will look. For example, if they add an 8" cork handle the "rod preview" will add that handle to their product preview image.

Build it. See it. Buy It. The Motus custom specification system provides hundreds of variables for customers to choose from, encapsulates the complexity of what parts can fit together, and provides a preview of how the final product will look. Allowing the user to customize their own product is a powerful experience and empowers the customer to get exactly what they want.

Once the customer has finished building the rod it can be added to their cart through custom programming of the site's Ubercart module. For Edgerods.com the order is processed like any other order except that this one kicks off a the custom build process. The system must build a custom product with each order and communicate the customer's desired specifications to the builder. The Motus system reduces all of the backend complexity and allows the rod builders to concentrate on creating the perfect rod. Creating that functionality involved MySQL, AJAX, and PHP technologies.

In addition to building the sites Motus also provides ongoing maintenance for the site with updates and urgent response to immediate issues, as needed.